Longitude Experience, in collaboration with its sister company Waypoint, is proud to announce a strategic new partnership with Brigham Young University (BYU) to launch a custom travel platform—GoCougs.travel—that empowers the BYU community of fans and alumni to support BYU Athletics through discounted worldwide travel purchases.
This initiative arrives at a pivotal moment as universities nationwide adapt to the new collegiate athletics landscape shaped by the landmark settlement in the House vs. NCAA case. With our combined expertise in luxury home-management, guest experience, and digital platform innovation, Longitude Experience and Waypoint are well positioned to guide mission-driven organizations like BYU through this evolving era.
With every dollar BYU fans spend on GoCougs.travel, a portion is directed back to help fund the athletics program. “At BYU, we are committed to solutions that reflect our values of community, integrity, and stewardship,” said BYU Associate Athletic Director for Corporate Sponsorship Casey Stauffer.
Waypoint and Longitude Experience bring a unique combination of expertise: from Waypoint’s deep experience in fan-driven “crowd-commerce” platforms that convert loyalty into sustainable revenue, to Longitude’s established leadership in upscale hospitality, wellness-oriented guest experience, and high-touch service. Together, we’ve crafted a model where fans’ everyday travel choices become meaningful, recurring support for BYU student-athletes and departmental priorities.
Users of the platform gain access to discounted rates at over 850,000 hotels worldwide—while a portion of each booking returns to BYU Athletics. This partnership highlights how organizations rooted in strong mission and community can monetize loyalty and engage supporters in new, value-added ways.
About BYU
Founded in 1875 and located in Provo, Utah, Brigham Young University is home to more than 35,000 undergraduates across 186 majors. A member of the Big 12 Conference, BYU is widely recognized for its academic quality and athletic success, and for its ability to connect students, alumni, and fans worldwide.
About Waypoint
Waypoint is a leading provider of white-label “crowd-commerce” platforms designed to help universities and mission-driven organizations generate scalable, sustainable revenue by activating fan loyalty through travel and lifestyle programs.
About Longitude
Longitude Experience is a luxury home-management and hospitality firm grounded in a people-first, wellness-oriented philosophy. Our partnership with Waypoint and BYU aligns with our commitment to serving organizations that elevate lives, enable engagement, and convert purpose into impact.
